Updated: Sep 8, 2020

As a communications professional, I find it amazing that despite the multitude of ‘best practice papers’ and ‘ethical engagement guidelines’, written by pioneers of B2B and public relation management experts. It is us that sometimes forget the importance of maintaining our own personal interactions in our private lives.

The medium is the message said Mc Luhan, (1964), so exactly what message are we sending to our colleagues when we respond with a one word email to the person sitting across the desk? Why are we still surprised that we meet someone out in the same city that coincidentally “follows” us on Twitter? And why are we annoyed when our friend, sibling or parent stops talking until you look up from your phone to interact with the people at the table with you?

Don’t get me wrong, the accessibility we have to connect with people in a life a million miles away from yours is amazing, even the use of simple recording function’s on smart phones’ have helped the police make arrests and a family friend prosecute the men that acted callously in an unprovoked attack – resulting in the shattering of an eye socket and a 75% loss in sight. 

It works and we know it does, rising sales in digital and telecommunication technology remains in place. But what are we missing? What is it that an army of followers and “FakeBook” friends cannot replace? Well if the medium is the message and we recognise the friendly face, surely it is to look at what is in front of you and appreciate what it is you’ve got.